About this service

Ad copy has three seconds. That is the rough window before the reader decides whether to keep scrolling. In those three seconds, the copy has to identify the audience (signal that the ad is for them), communicate the value (why this is worth stopping for), and introduce a reason to click. Three things, three seconds.

The mechanics of that three-second window differ across platforms. Facebook and Instagram ads interrupt a leisure context and need to stop the pattern. LinkedIn ads appear in a professional context where direct, business-case language works differently from consumer ads. Google search ads operate in active-search intent where matching the search phrase and demonstrating specificity matters more than creative originality.

We write platform-aware ad copy. That means we do not write one ad and adapt it across platforms. We write separate ads for each platform based on its specific behavioural context.

A standard campaign project includes creative concepts, multiple ad variations per format (primary text, headline, description), A/B testing variants, and recommendations for matching landing page copy where relevant.