Six types of copy, one method.
Research first. Structure agreed before the draft. Every project has a measurable objective.
Long-form and short-form sales pages that move readers from curious to convinced. Structured for conversion, written for humans.
Client success stories told in a way that builds credibility and closes new business. Interview-led, evidence-rich, problem-solution-result.
Long-form editorial pieces, LinkedIn articles, and guest posts that position you as the go-to expert in your space. Opinion-led, well-argued, shareable.
Google, Meta, LinkedIn. Campaign copy that stops the scroll, communicates the offer clearly, and directs to the right action.
Weekly, biweekly, or monthly newsletters written in your voice. Consistent. Readable. The kind people actually look forward to.
Books, business memoirs, white papers, and extended editorial programmes. Full confidentiality. Your name, your story, written with craft.
The room where words work.
thecopywritersroom was founded in 2019 in San Nicola La Strada, in the metropolitan area of Caserta. The name is not a metaphor: copy gets written in a room, alone, with a brief and a deadline. The romanticism of the craft ends there.
What we do is simple to describe: we write copy that has to do something. Not copy that sounds nice. Not copy the client loves. Copy that converts, builds credibility, generates response. If there is no measurable objective, we are not the right people.
We write in English and Italian. For every project, we research the audience, agree structure before the draft, and deliver with a note explaining the key decisions. We do not disappear after the final file.
Three projects. Three different objectives.
Full long-form sales page for a B2B SaaS startup based in Campania. Previous page had a 0.8% conversion rate on paid traffic. Afte...
12-issue monthly newsletter for a boutique hotel group with properties in Campania and Calabria. Built from scratch: voice guide, ...
8-month thought leadership programme for a Caserta-based law firm specialising in commercial and construction law. 12 articles, 6 ...
From brief to final file.
Four stages. Each stage has an output. No surprises in between.
Brief and discovery
You share the brief, we ask the right questions. Before anything is written, we need to understand the audience, the objective, and what has already been tried. Sometimes the brief is the first problem we solve.
Research and structure
We research before we write. Audience language, competitor positioning, sector conventions, objections worth addressing. The structure is agreed before the first draft.
Writing and refinement
First draft arrives with a brief annotation layer. Each revision round is purposeful, not open-ended. We close when the copy does its job, not when we run out of rounds.
Delivery and handover
Final files in the format you need. Delivery note covering the core copywriting decisions. Optional: voice guidance so whoever writes next can do it in the same register.
Three clients. Three results.
"The sales page conversion result speaks for itself. But more than that, the briefing process revealed three things about our product positioning that we had not figured out internally. The copy work was the most useful strategic exercise we did that year."Co-founder, Campania Startup
"Guests have started quoting the newsletter back to us during check-in. One couple said they booked specifically because of the Cilento issue. That is the moment you know the writin..."Director of Guest Experience, Meridian Hospitality
"The brief that stuck with me: we do not want content that makes our lawyers look smart. We want content that makes our clients feel informed. They understood it immediately and del..."Managing Partner, Studio Avvocatura Di Lorenzo
Three tiers, fixed prices.
The agreed price is the final price. No surprises.
- 1 service of your choice
- Up to 2,500 words
- Research included
- 2 revision rounds
- 7-10 day delivery
- 2-3 services combined
- Up to 7,500 words
- Strategy call included
- Competitor research
- 3 revision rounds
- All services available
- Unlimited words
- Senior copywriter
- Monthly retainer call
- Unlimited revisions
Hourly support at €33.70/h · Build your own →
The brief can start now.
Share the project and receive a fixed quote within 24 business hours.